Horrified by stories about an online suicide game called Blue Whale, Gabriel Kenji of Brazil decided to create a game to counter the dangerous online trend, and hopefully, save lives. 
The Blue Whale Challenge is a chilling suicide game allegedly run by a social media group. The game preys on vulnerable adolescents and teenagers, who are instructed to complete a set of challenges over a 50-day period. The tasks begin harmlessly but become increasingly more dangerous, including self-punishing, and end with the teenager being urged to take their own life. 
 

The game may have originated in Russia where more than 130 suicides have been allegedly linked to the game. The online trend has caused significant concern in Western Europe and South America, particularly in Brazil, where alleged suicide attempts from the game have cropped up in at least eight states. At least two suicide casesin the U.S. have been linked to the online fad. The title is said to refer to blue whales that beach themselves purposefully to die. 

While no one can prove the existence of the game or identify who is behind these suicidal challenges, what is clear is that young people are ending their lives and documenting it on social media. 

So Kenji decided to do something about it. He devised a social media game that he named White Whale to help boost self-esteem, self-worth, and peaceful interactions among young people. 

Challenges include forgiving yourself for mistakes, exercising daily, discovering new facts about people in your life, participating in volunteer activities, and posting positive messages on social media. 

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